Beyonce and hubby Jay-Z have lost their legal bid to trademark their baby daughter Blue Ivy's moniker on account of a Boston-based event planning firm, which has been going by the name Blue Ivy Events since 2009.
The superstar couple filed a trademark application shortly after Blue Ivy's birth in January 2012 reportedly because Beyonce wanted to put out a line of children's clothing.
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However, according to the Boston Herald, the U.S. Patent and Trademark Office sent the hip-hop royals a letter turning down their petition to retain "Blue Ivy" for their own business ventures and siding with Blue Ivy Events owner Veronica Alexandra, who was forced to defend her company's good name.
While they may be disappointed, Beyonce and Jay-Z can now get back to the business of being first-time parents to Blue Ivy, efforts for which they received the presidential seal of approval after.